Let's take a look at Day 16: How to Maintain Vehicle Wraps
As we have seen over and over, a vehicle wrap is an effective form of advertising and ROI, so let's take a look at how to maintain vehicle wraps on food trucks to keep the message looking fresh and vibrant long after the application.
According to crankycreative.com, graphics on a car, truck or trailer can generate between 30,000 and 70,000 impressions – or views – per day. As a builder of specialty marketing vehicles and custom food trucks/trailers, 95% of our clients utilize graphics to promote their brand, message or business. This post will provide some suggestions on how to maintain vehicle wraps to ensure the design withstands the rigors of normal wear and tear and represents your brand and vision the way it is intended to do so.
How to Maintain Vehicle Wraps for Food Trucks
Similar to any paint finish, maintaining and caring for vehicle wraps should be part of your vehicle maintenance routine. For a longer-lasting wrap, you should wash your vehicle weekly, however if it is exposed to dirt or pollutants, you may want to wash it as needed throughout the week. Be sure to use a gentle automotive detergent with a sponge or soft cloth while washing the wrap. In addition, rinse the entire vehicle with clear water to get rid of any suds.
A question that is frequently asked is “can I take a wrapped vehicle into an automatic car wash”? The answer is technically yes, although hand washing the graphics is safer. However, depending on the brushes at the automatic car wash, they may cause peeling on the graphics, so that’s something to watch out for.
Another frequently asked question is about pressure washing your vehicle as part of maintaining and caring for vehicle wraps. According to 3M.com, pressure washing may be used under these conditions.
• Ensure the water pressure is kept below 2000 psi (14 MPa).
• Keep water temperature below 180 °F (80 °C).
• Use a spray nozzle with a 40 degree wide angle spray pattern.
• Keep the nozzle at least 1 foot (300 mm) away from and perpendicular (at 90 degrees) to the graphic
With any graphics application, maintaining and caring for vehicle wraps should be part of your routine maintenance process. Check out the APEX portfolio for some graphic wrap ideas.