Calling all restaurant owners that are ready to take the lead from restaurants to food trucks! Do you have a signature dish that customers can’t stop talking about? What are you doing to capitalize on those rave reviews? Have you thought about opening a food truck and need a partner that can help you along the way?
The National Restaurant Association states, “19% of established restaurants say they are very or somewhat likely to launch a food truck with the next two years.” Again, per the National Restaurant Association, the reason restaurants are wanting to start food trucks is to reach new customers, offer full-service catering, offset the slow season, and cross-promote. This essentially gives you the means to use your truck to bring awareness and drive sales to and from the brick and mortar locations and vice versa.
Expanding From Restaurants to Food Trucks
If you have owned your restaurant for an extended amount of time, then you know that some periods of time are busier than others. During the slow time, you would typically cut back on scheduling staff. This would open the perfect time for a food truck to go and gain new customers, test new specials, and raise brand awareness within a larger community bandwidth. With a food truck and some research of your area, you can gain new clientele by setting up at local festivals and fairs, food truck rally's, and even branch into the mobile catering business. A food truck or trailer also provides you with the flexibility of booking weddings, and other large corporate events to generate money while operating your brick and mortar.
By doing all of the tips suggested above to continue expanding from restaurants to food trucks, the truck would pay for itself sooner than the brick and mortar. Having a food truck will, again, help you create a brand. However, to ensure your food truck will help your business and not hinder it, it's important to do your research on food truck manufacturers. Not all manufacturers and food truck builders are created equal. APEX Specialty Vehicles is one food truck manufacture that is doing some amazing work and has a building process that is nothing like you have seen. Their process ensures you are able to design the food truck of your dreams, and also have it engineered and built to provide you with a successful asset to your business plan. APEX food trucks have a 98% successful rate, giving you the tools to ensure that your business can thrive in the future.
What makes APEX different than other builders when you are considering expanding from restaurants to food trucks? Why is our design process more elaborate and detailed? Why are APEX food trucks generating the highest ROI?
Let’s dig into APEX’s 7 Steps for designing a food truck of your dreams, and eventually building an unmatched badass food truck!
Define an Equipment List & Budget Expectations
APEX food trucks and trailers range from $100-200K and are designed and built with the highest quality of craftsmanship within the industry. This step allows us to determine your kitchen equipment needs, and define a project amount (or monthly payment budget) that works for you.
Receive a Rough Estimate
Once your requirements are defined, an estimate for the project will be articulated to you.
Engineer & Design Retainer
A team of design engineers will be assigned to your project and challenged with logistically, creatively, and mechanically bringing your vision to life. The amount of design retainer depends on the complexity of your design.
Dig Into the Design Process
Now it’s time for the fun part! This step is where our team of designers and engineers develop full, photo-realistic renderings of your project, both interior, and exterior. When you can visually see your project in this format, this is the optimal time to adjust your equipment configuration in an effort to maximize efficiency and throughput. This step of our process sets us apart from other builders because we focus on the best possible customer experience and ROI specific to your goals.
Price and Negotiation
After finalizing the design, and clearly understanding the end product, we will review the final pricing and finance options. Our process and price points are so dialed in, that there is little room for concessions. However, in the event, we’ve exceeded your budget (sometimes it happens) we’ll make adjustments to get you back where you need to be.
Payment and Production
This is the transactional step. You will have the option to put down an initial project deposit and finance the remainder or place half of the price down. From this point, let us do what we do best – build a badass specialty vehicle for your & your team!
Our production is process-driven and lean. Our ability to clearly define the design and engineering in the above steps allows us to build your project within 4-5 weeks. Your unit will be delivered to you nationwide after you pay the balance (unless you’ve financed).
Companies that have expanded growth with food trucks and brick & mortar:
- Pizza Hut (National)
- Starbucks (National)
- Subway (National)
- Taco Bell (National)
- McDonald’s (National)
- Chick-fil-a (National)
- Jack in the Box (National)
- White Castle(National)
- TGI Friday’s (National)
- Salty Iguana (Kansas City, MO and KS)
Are you ready to take the next step and quote your ideal food truck?