This article highlights the Key Traits of Successful Food Truck Operators, so see if you have what it takes to design, engineer, and build a successful food truck. This article is written from the viewpoint of APEX Specialty Vehicles, which is one of the highest quality, most innovative specialty food truck/trailer builders in the United States. Let's check out some insight into what their ideal customer looks like.
Key Traits of Successful Food Truck Operators
All APEX customers, from Fortune 500 to entrepreneurs, are defined as...a person, representative, entity, brand, concept group or company that is interested in becoming educated on merging a current or prospective concept/idea into a mobile environment. This individual or team is comprised of the decision maker, reports to the decision maker and or have the authority to make the technical, pricing and execution decisions. They are seeking a design, scope of work, and platform option to make a logical business decision. This individual or team must have the following key drivers... do you?
1. Understanding of what they are looking for.
2. Be the decision maker or report to the decision maker.
3. Open to a site visit at APEX's facility in Kansas City, Missouri.
4. Be quality-driven vs. price-conscious.
5. ROI based decision maker.
6. Have a budget of $100k for build.
7. $50-60k budget for truck and $1K per ft. for trailer.
8. Be able to pay cash or obtain financing.
9. Be ready to move forward within 0-6 months of contact.
Do these key drivers align with your goals and objectives for building a high-end custom food truck or trailer? If so, give APEX a call today to get started! 816-853-3360
If you're not quite there yet, check out some additional key traits of successful food truck operators.
Key Trait #1: Stay connected on social media.
Become active and familiar on all social media platforms, or at least the main hubs: Facebook, Twitter, and Instagram. If your mobile business does not have a traditional storefront (brick and mortar) that your customers are familiar with, then it is critical that you find another way to reach and connect with them. Using social media, you can connect with your customers, as well as engage with them. Social media consultants would suggest that you ask open-ended questions or that you make a game out the differing ways you can get your customers interact with you. However, it is important to note that although it is a great way to reach new and regular customers, interacting on social media can be time-consuming if done correctly. However, the returns can be large, and exposure is limitless. Don’t feel that you need to respond to all activity that is on your social media sites, but you do need to maintain it regularly, like adding new content – new pictures of menu items, location information, hours for the weekend, food specials, etc..Again, the more active you are on these media forms the more likely you will develop a wide and loyal customer base. Check out the next tip on Habits of Successful Food Trucks.
Key Trait #2: Branding
Every aspect of your food truck, appearance, kitchen equipment, truck graphics, etc. are on full display for all bystanders to see at all times. Whether you like it or not, you and your food truck or trailer are always in the limelight. As a business owner, it’s important to have an inviting and welcoming food truck presence. Cleanliness is key! Each aspect of the transaction from the customers’ first impression to the transaction to the food prep and delivery impacts your branding. Is your logo and business name clearly marked on your food truck? Is your graphics package on your food truck (or paint job) nice and neat, uncluttered and clean? All aspects impact your brand, and you only have one first impression! RELATED: 5 Tips to Set Your Food Truck Apart From Other Food Trucks
Key Trait #3: Location, Location, Location
As any restaurant owner can tell you, one major factor for a successful restaurant or business is “location, location, location.” As a mobile restaurant, you can truly take advantage of this adage by going where the people are and where you can make the most money. The key is to make sure you have the correct permits and permissions. Many current food truck owners are part of their cities food truck coalition or network of other food truck owners, which offers a way to stay connected and gain presence within the food truck community. Being a part of a food truck coalition can be a great resource for any food truck owners just starting out. If you haven’t reached out and connected with your food truck coalitions, then take some time to research the food truck coalitions and groups in your area and scout locations of other food trucks that seem to be very successful. Also, social media is an excellent tool to find out where other food trucks are visiting.
RELATED: Habits of Successful Food Trucks
Ready for some inspiration after reading this article on key traits of successful food truck operators? Check out APEX's portfolio of some of the most successful food, marketing, and custom trucks and trailers on the road!