Marketing has many different interpretations used within brands and agencies to food truck operators and retailers. From social media to promotional and experiential campaigns, this article will be exploring a few examples of how marketing vehicles add ROI and can truly bring an element to your brand or company that has not been discovered.
Let's explore the meaning of traditional marketing from Oxford
: the action or business of promoting and selling products or services, including market research and advertising.
According to American Marketing Association, there are essentially six types of marketing, which are outlined below. We will focus on the guerrilla marketing through the means of a custom-built vehicle.
Types of Marketing
According to the Association of National Advertisers (ANA), influencer marketing focuses on leveraging individuals who have influence over potential buyers and orienting marketing activities around these individuals to drive a brand message to the larger market. Think celebrity, content creators on Twitter, Instagram, etc...
According to the Association of National Advertisers (ANA), relationship marketing refers to strategies and tactics for segmenting consumers to build loyalty. Relationship marketing leverages database marketing, behavioral advertising and analytics to target consumers precisely and create loyalty programs.
Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message. Viral when referenced within the marketing realm is when something takes off and is shared quickly. A great example is the ALS Ice Bucket Challenge.
Green marketing refers to the development and marketing of products that are presumed to be environmentally safe (i.e., designed to minimize negative effects on the physical environment or to improve its quality).
Keyword marketing involves placing a marketing message in front of users based on the specific keywords and phrases they are using to search. This can be accomplished through SEO, keyword optimization, blogging, ads, organic ranking, etc.
Guerrilla marketing describes an unconventional and creative marketing strategy intended to get maximum results from minimal resources.
Let's dive into the guerrilla marketing style of marketing. One of the most ROI-generating and impressionable type within guerrilla marketing is building out a custom marketing vehicle. Many large brands have found this to be their most effective strategies for increasing impressions, brand loyalty and ROI.
Custom builders like APEX Specialty Vehicles specialize the design and engineering process to build a marketing vehicle that fits each client's specific goals. The goals can differ greatly, including:
- Tradeshow and Display (bring to tradeshows and display products)
- Promotional (Holiday Specials, Giveaways)
- Company Training (travels around training employees)
- Recruitment (companies traveling to events across the country recruiting employees)
- Experiential (create an experience that a customer will never forget... ex: a double-decker bus with a bar on the top, and a food truck on the bottom level)
- Command Centers (task-related directives)
- Medical (mobile exam vehicles, mobile mammography units, mobile hospitals)
One of APEX's recent builds was for a national tool company, Metabo. The marketing and display trailer was designed, engineered, and built from the ground-up at APEX's Kansas City facility. The full case study is available here.
As the leading specialty fabricator in the US, APEX Specialty Vehicles has an in-house design and engineering team that truly brings a vision to fruition. Check out some other project examples of how marketing vehicles add ROI in APEX's portfolio and case study library.
Ready to move forward and get a custom quote on your project? Simply fill out this form and get started! https://www.apexspecialtyvehicles.com/request-a-quote/