Summer months are the most popular times for food trucks to maximize profits for obvious reasons... warmer temps, outdoor events, and catering gigs. But how can food truck owners continue the momentum throughout the "non-summer" months, specifically within the dead of winter? Let's explore some tips for food truck success through February.
Tip #1: Take advantage of seasonal ingredients to reduce the supply costs.
Not all produce needs to be expensive, so incorporating the below list will keep ingredient costs down and allow for fresh and delicious recipes:
- Brussels Sprouts
- Mandarin Orange and Orange
- Winter Squash
[List of seasons foods are sourced from https://www.thespruceeats.com/winter-fruits-and-vegetables-2217707]
From soups and roasted veggies to fresh fruit tarts and custards, the seasonal food combinations are endless. Fresh fruit and veggies are not only reserved for the spring and summer months. There are plenty of winter-based freshness to buy in-season and keep your menu rotation fresh, unique, and delicious.
Tip #2: Company events, Catering, Holiday Parties
Winter weather throughout February most definitely has an impact on foot traffic at outdoor events. Many states are too cold and snowy/ice to even host outdoor events throughout February. However, it doesn't mean there aren't other food truck business opportunities to explore throughout the winter. Here are a few examples of ways to extend your business into other types of events to maximize profits:
- Corporate events & Catering
- Many companies will entertain the idea of a food truck during lunch hours for employees to stay onsite (reducing the amount of lunch time off the clock) and offering food trucks on the property.
- Company events for catering gigs - holiday parties are a great way to optimize your profit for catering. Drop off a menu to the HR department and let them know you're out there and available.
- Community events
- Speak with your local chamber of commerce about upcoming events in the community throughout the winter months and see if you can provide catering or a food truck service.
- Private parties, weddings
- Many couples take advantage of the "off-season" for weddings because typically venue rentals are much, much lower than peak summer or fall months. Partner with the venues to become their go-to catering option.
- Brave the weather!
- Many people are heading out to events and many food trucks are still setting up shop along the restaurant/bar/outdoor scenes. Be one of the constants out there to show you're not letting any cold weather scare you off!
Tip #3: Remain Active on Social
Just because many people or events tend to hibernate during the winter months, don't let your food truck business follow suit. As a business, you should continue to post and remain active on social media. This is also a great time to create new and fresh content for the spring and summer seasons when you don't have the extra time to devote to content. Need ideas for creating new food truck buzz-worthy content? Check out some ideas here: https://www.themuse.com/advice/4-social-media-lessons-from-a-successful-food-truck
As a specialty food truck designer, engineer and fabricator, APEX Specialty Vehicles has extensive experience building the top producing ROI food trucks on the road. The tips suggested today are only helpful if your food truck is equipped and ready to handle the cold weather. Is yours? Let the team at APEX offer suggestions on wintering your food truck and lend some expertise on your next food truck build. Get started with a free quote here: https://www.apexspecialtyvehicles.com/request-a-quote/