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Expanding Business into Catering

Expanding Business into Catering

Food trucks have mainly found their source of revenue at high-traffic events. However, in the midst of the current COVID pandemic when events seem to be highly restricted or even non-existent, food truck versatility has altered into a new space. Catering has allowed many food truck businesses to continue revenue during this unprecedented time. Catering allows the food truck business to offer a select menu to local companies and events while keeping the CDC requirements top of mind. Let’s explore the ways of Expanding Business into Catering.

Expanding Business into Catering

As a custom high quality food truck and trailer builder, many of our customers have a brick and mortar restaurant, an established catering business, or additional food trucks. One of APEX’s customers, The Farmer in the Hive, allowed APEX to design, engineer, and fabricate a custom catering truck. The success of the farm to table catering truck is incredible. Check out APEX’s SPEC Catering Food Truck, which has been designed and engineered in-house by the APEX team, and can be built in 4 weeks.

Here are 5 Tips for Expanding Business into Catering

Understanding the basics of the catering business requires an organized business plan, just as much as the food truck business does. APEX explored 5 tips on Expanding Business into Catering - both figuratively and literally.

Tip 1: Determine your catering menu, pricing structure, and availability (weeks or months you do not have solid food truck events scheduled, etc.)

Tip 2: Identify a list of local companies/organizations that you'd like to reach out to that you know have corporate events.

Tip 3: Create marketing brochures/a simple webpage/or flyer to gain legitimacy when reaching out to the local companies/organizations.

Tip 4: Establish a referral or loyalty program for repeat customers and incentives for new customers to try your catering services.

Tip 5: Keep a testimonial library and list of references that can be easily sent to prospects. Nothing beats a referral or positive reference.

Catering can be a lucrative addition to an already successful food business. Are you ready to take it to the next step and generate some ROI? Check out our custom quoter tool, which allows you to specify your needs and we'll get back to you with a quote.

The National Association of Catering and Events highlights some tips for Catering in the Time of COVID-19... https://www.nace.net/catering-in-the-time-of-covid-19-your-next-steps/. These tips are helpful as an overview of the industry and how we need to keep the safety and health protocols top of mind at all times.

APEX's 22-ft Catering Food Truck is a perfect solution for the most diverse array of food types for your catering needs. Italian, bbq, mexican, griller, and chinese cuisines can all be customizable with the 22-ft catering food truck. From music festivals to weddings, APEX's custom-built 22-ft food truck offers the highest quality in the industry. Backed by an unmatched 5-yr warranty, APEX stands by their product, and ensures you are doing what you love most. Let's explore their warranty policy in further detail in this recent blog post: Understanding the Value of a Warranty for Custom Food Trucks

If you're ready to price your project, check out our quoter form. If you prefer to speak with our sales team, give us a call 800-259-4804


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